April 14, 2024

Founded in 2017 by the Nigerian-born Nnamdi Emelifeonwu who currently serves as its CEO and Feargus Macdaeid, Definely is a London-based legal tech that employs Artificial Intelligence (AI) to simplify the drafting, reading, and understanding of contracts.

Definely was originally conceived by two lawyers working at Magic Circle law firm Freshfields, one of whom was one of the few registered blind lawyers practicing in the City. 

Together, they set out to discover a way to increase the accessibility of legal documents to those with visual impairments and realized their innovation solved a pain point faced by all lawyers daily.

They use cutting-edge techniques to automate and drive productivity. 

With their team’s unique blend of engineers, technologists, lawyers, and entrepreneurs, Definely’s solutions are used and loved by some of the world’s largest law firms, financial institutions, and multinational corporations including Deloitte, Allen & Overy, and Dentons.

The startup takes away all the stress lawyers had to go through when sifting through endless pages of both soft and hard copies of legal documents to find and make sense of the major information they need.

It is no longer news that leveraging technology is a sure means of improving productivity. 

The legal field is no different as law firms that fully leveraged technology today continued to outperform their peers in terms of increased profitability and winning new business.

Definely’s business is simply to help law firms leverage tech.

The startup has intuitive software that optimizes the contract drafting and reviewing process for lawyers, thus enabling them to easily access and edit key information with a single click from wherever they are in their document.

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How It Works


Installing Definely is quick and easy. Once you’ve signed up or logged into your account, simply select the product you want to trial or buy and the download should begin immediately.

Once the download is complete, follow the install wizard on your device and you’ll be up and running in minutes.

Additionally, they recommend checking if your systems meet their hardware, software, and other system requirements before downloading.

There are also no card details required. You can trial Definely’s products without having to worry since they will only ask you for payment details when you purchase a license.

You can try Definely product free for 14 days, no credit card details required. To purchase, enter your card details in your account at any time and select the plan that best suits your needs.

You can also request a customized enterprise pilot for large teams or complex organizations. 


If you require your IT department to arrange for the deployment and installation of Definely’s products, you may be better suited to discuss one of our enterprise plans. 

They offer customized pilots for customers considering an enterprise license, talk to sales today to find out more.

You can submit suggestions via their contact page or if you’re an enterprise customer, your dedicated success manager can log a feature request for you, simply drop them an email.

Definely does not interfere with or corrupt your MS Word documents. Definely will also not change the formatting of your Word document.

All actions performed by you in Definely are purely local to your account and are not viewable by any other user of Definely.

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Definely works out of the box to detect defined terms and cross-references regardless of the style or structure of the document or contract being reviewed.


Whilst they don’t currently purport that Definely works with any documents other than those drafted in English, some of the rules we use to pick up definitions and references are language agnostic.


When you download their products you’ll receive exclusive access to their support hub which includes on-demand training videos, step-by-step guides, and quick reference sheets.

If you’re considering running a pilot with them, you and your team will benefit from tailored onboarding and live training sessions with their experts.


Definely integrates with all DMS systems.

Definely sits on top of any contract the user has open in Word and then optimizes their navigation and drafting of that document. 

There is no requirement for Definely to reach into a DMS system to extract information.

Even for multiple documents, Definely detects documents already open in MS Word, negating the need to interact or integrate with the DMS.


Nnamdi Emelifeonwu

Nnamdi Emelifeonwu

Nnamdi Emelifeonwu is the Founder and CEO at Definely.

His role is to lead their incredible team as they seek to make Definely a household name that is synonymous with reading, understanding, and drafting documents. 

Nnamdi started his career as a solicitor at Magic Circle law firm Freshfields. 

In 2017, he left his legal career and ventured into LegalTech full-time. A few career highlights came to mind including being selected in the inaugural EMpower Ethnic Minority Future Leaders List.

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Outside of building products to help people, he loves traveling, going to the theater, and playing poker with friends.

Feargus Macdaeid

Feargus Macdaeid

Feargus MacDaeid Co-Founder at Definely.

Investors & Funding Rounds

Zrosk Investment Management

Google for Startups announced that Definely was one of 30 recipients of its inaugural European Black Founders Fund. Joining the cohort alongside Define are HomeHero, AudioMob, and Freyda.

With less than 0.25 percent of venture capital funding going to Black-led startups in the UK, Google for Startups is helping to level the playing field by helping Black founders, who are disproportionately locked out of access to capital.

The $2 million Google for Startups Black Founders Fund supports Black-led tech startups across Europe by providing, amongst others, non-dilutive cash awards and mentoring via the Google acceleration program.

Definely has had milestones such as onboarding major customers such as Dentons, the world’s largest law firm, and being recognized by Tech Nation as one of the 10 most exciting early-stage scaleups in the UK in their Rising Stars 3.0 competition. 

Main Competitors

Vexev: This is a medical technology startup.

Cluey Learning: It is an Edtech startup.

Mobii Systems: This is a technology startup.


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