Digital marketing is an important part of any business, but it can be even more crucial for a startup. If you have never been in this position before, here are 5 digital marketing strategies that will help your startup grow and succeed:
a). Use Paid Search Advertising
Paid search advertising allows you to get your website in front of people who are looking for what you have.
Why it is great
When done correctly, paid search ads can be extremely effective at increasing traffic and getting conversions. It is also a good option if you don’t already have an audience or established brand online because the platform gives companies with limited resources the ability to compete with larger startups.
How it works
When a person enters a query into a search engine, paid search ads appear as sponsored results on the right-hand side of the page. These ads are triggered by specific keywords that you choose and bid on.
The cost of each click varies depending on how competitive the keyword is. You set a budget for how much you’re willing to pay per day, and the ad will stop appearing when that budget is reached.
b). Use Social Media Advertising
Social media advertising allows startups to target potential customers on various social media platforms.
Why it is great
Social media ads are a great way to increase brand awareness because it allows you to target your exact audience.
How it works
Ads are created using Facebook, Instagram, or Twitter advertising tools. You can then choose which type of ads fit best for each platform – such as boosting posts on Facebook or promoting tweets on Twitter.
Once an ad is live, companies track how many people click through and convert into leads or customers.
c). Use Content Marketing
Why it is great
Because most companies have limited budgets for digital marketing strategies, content marketing is a great way to get the most bang for your buck.
How it works
Content marketing can be done in a number of ways, but typically startups will create blog posts, e-books, infographics, videos, and social media posts that their target audience will find useful or interesting.
Once created, this content is promoted through various channels like email marketing, social media, and search engine optimization.
d). Use SEO (Search Engine Optimization)
SEO is the process of optimizing your website so that it appears higher in search engine results pages (SERPs).
Why it is great
When done correctly, SEO can be one of the most effective digital marketing strategies for startups because it targets people who are already interested in what you have to offer.
How it works
SEO is a long-term strategy that takes time and effort to see results. However, when done correctly, it can help startups achieve high levels of web traffic and lead from organic search results.
e). Sponsor An Event
Sponsoring an event is a great way to get exposure for your brand and provide value in the form of networking opportunities.
Why it is great
When done correctly, sponsoring events can be beneficial because you’ll typically target like-minded business owners who will appreciate what you do.
These people may also become customers down the road if they find your product or service valuable.
How it works
You can sponsor events in a variety of ways, but typically startups will create social media posts to promote the event and offer discounts on tickets for early bird sales.
Another option is to purchase ad space at the venue where you will be speaking or exhibiting your company’s products/services.
When done correctly, sponsoring events can be a great way to promote your brand and generate leads down the road.
f). Use Live Video Streaming Services
Live streaming is the process of broadcasting a video in real-time
Why it is great
Because live videos allow startups to connect with potential customers on an emotional level, they are one of the best digital marketing strategies for startups.
In fact, Facebook has reported that people are more likely to engage with business pages that have live broadcasts enabled.
How it works
There are several live streaming services that you can use, but Facebook Live and Periscope have been found to be the most popular.
With these platforms, startups will create a profile where they’ll post prerecorded videos of their broadcasts. These videos can then be promoted through social media or shared on your company blog.
g). Launch a referral program
A referral program is a digital marketing strategy for startups where you incentivize your customers to refer products or services to their friends.
Why it is great
Because people are more likely to trust the recommendations of others, referral programs can be beneficial because they give new users an incentive to try out what you have to offer.
This ultimately gives startups access to a larger audience and more potential customers.
How it works
There are a number of different referral programs that you can implement, but one of the most popular is known as a refer-a-friend program.
In this scenario, your current users will receive an incentive every time they share what you have to offer with someone who hasn’t tried it.
h). Use remarketing ads on social media sites
Remarketing is a digital marketing strategy that allows startups to target individuals who have previously visited their websites.
Why it is great
Remarketing is a great digital marketing strategy because it allows startups to target individuals who have already expressed an interest in what they have to offer.
This helps reduce the cost of acquiring new customers and can be more effective than other forms of advertising.
How it works
There are a number of different remarketing campaigns you can create, but one of the most popular is known as a website retargeting campaign.
In this scenario, your ads will only appear for users who have already been to your site and expressed interest in what it offers.
i). Get featured in a major publication
Getting featured in a major publication is a great way to get exposure for your business and generate leads.
Why it is great
When you are featured in a major publication, you will typically receive a lot of exposure because the readership will be much larger than what you would normally achieve through other forms of marketing.
In addition, getting featured in a major publication can be very beneficial because it will help you establish credibility and show potential customers that your business is credible.
How it works
There are several publications where you can submit pitches or requests for coverage, but Forbes has been one of the most reliable sources when it comes to generating leads from other businesses. If possible, try using a personal connection to get your business featured in a major publication so that you can increase the likelihood of it being successful.
Tips on how to have the best digital marketing strategy for your startup
Start with the basics
Build a website and social media profiles to reach out to potential customers!
Build an email list
Offer something valuable (like free content) in exchange for people’s emails so you can stay connected with your audience!
See, email marketing is another way for startups to communicate with their consumers without spending too much money on advertising.
This strategy also provides an opportunity for the company to build relationships with their customers over time as they continue receiving emails from them in the future.
Use Analytics to track progress
Track data on where visitors are coming from, what they’re doing on your site, etc. to make informed decisions about how you should improve!
Utilize Influencer Marketing
Partner with influencers who have a large following to help you reach new audiences and expand your brand’s presence!
Make sure that everything is mobile-friendly
If someone visits your site on their phone, it has to look good or they won’t want to use it. Make sure all of the images are optimized for smaller screens, etc.
Social Media Marketing
With social media marketing, you can easily reach a large audience and connect with potential customers.
The best thing about this strategy is that it’s free! You just need to create content that people want to read and share.
Blogging
Startups may not have a lot of money to spend on advertising, but blogging is still one of the best ways for them to get noticed by consumers and generate leads at low
User-generated content
This type of content is created by people who have had a positive experience with your product. It is one of the most engaging types of content because it’s authentic and real.
You can generate user-generated content by asking customers to create videos or photos describing their experience, recommending products to friends, writing reviews on social media sites like Facebook or Yelp, etc.
Many startups are not sure what digital marketing strategy they should use to build their business. There are many different strategies that can be used, but these five will help you get the best results for your startup!
These five strategies will make your startup’s marketing stronger and smarter!
To conclude, the five best digital marketing strategies for startups are:
- Using live video streaming services;
- Launching a referral program;
- Using remarketing ads on social media sites;
- Sponsoring an event; and
- Achieving high levels of web traffic and leads from organic search results.
