April 23, 2024

Dsquares is a privately owned company that provides IT consulting and system integration services. In that year, Dsquares opened for business in Cairo, Egypt.

Dsquares helps companies like mobile carriers, banks, and companies that make consumer packaged goods sell more and keep more customers.

Their skilled staff takes care of every aspect of technical, business, and operational management.

The company’s products include loyalty programs that use coupons and interactive directory services. 

These help companies; increase customer loyalty and retention, set up new ways for customers to spend money and make money, and give customers a unique experience.

Dsquare is well-established and its business partners can take advantage of a large portfolio and a large business network with a partner who is focused on getting things done.

Their most important success criteria are based on the knowledge and hands-on experience gained over the years and by working in different areas.

Their operational strategy gives their clients access to a complete set of KPIs that can be measured and tailored to their needs.

Dsquares helps businesses with loyalty and rewards from start to finish, from making your unique, custom program to managing all of the program’s activities to putting together analytical reports. Their help is seamless at all stages of a project.

This advanced idea is shown to our customers through an improved customer experience that is clear and guarantees results.

Their goal is to make loyalty and rewards programs that are easy to use and based on technology for companies that are driven by data and analytics.

Additionally, they intend to make the area’s economy stronger by helping local businesses get more customers and keep the ones they already have.

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How it Works

Dsquares has a full set of services for its loyalty program that fits the clients’ needs and makes sure it works well from a technical, operational, and business point of view.

Their loyalty, incentive, and concierge solutions are cutting-edge and cover the whole customer experience since they can satisfy a wide range of clients with different needs and expectations.

Dsquares values its many partnerships with well-known companies in many different markets. They do this by working as hard as they can to make sure that their customers are always one step ahead.

According to G2 Stack, HTML5, Google Analytics, and jQuery are three of Dsquares’ top 20 technology services and products.

According to BuiltWith, Dsquares uses 36 different technologies on its website. Some examples of this are Viewport Meta, iPhone/Mobile Compatibility, and Scalable Presentation Format.

Market Size

DSquares have offices in the Netherlands and other countries including Jordan, the United Arab Emirates, the Kingdom of Saudi Arabia, Morocco, Romania, Kenya, and Tanzania, but their main office is in Egypt


Marwan Kenawy

Dsquares has Marwan Kenawy serving as both the CEO and co-founder of the company. He has been a successful entrepreneur before in the technology, finance, and retail sectors in the EMEA region.

Ayman Essawy

He is the Co-founder of DSquares and its Chief Operating Officer.

He has worked as an entrepreneur for more than a decade in the Middle East and Africa (MEA) region.

Ayman has also worked as an executive at Vodafone and Temasek. He has also invested in and served on the boards of many Egyptian technology companies as an angel investor.

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In 2018, Ayman started working for EE, and by 2022, he was on the board of directors for Endeavor Egypt.

He took courses in both electronics engineering and entrepreneurship in Africa and at Columbia University.

Momtaz Moussa

Momtaz Moussa is the co-founder of Dsquares and is also the General Manager of the company.

He is known all over the world as an expert in classifieds. He has been a consultant for several private businesses in the United States and the Middle East.

Moussa has a track record of improving service delivery and launching digital solutions that are ahead of their time in Egypt and beyond.

He has worked in the business for almost ten years and knows a lot about marketing, strategy, and management.

Between 2000 and 2006, he went to The American University in Cairo and got his BS in computer science.

Three years later, he started a Master of Business Administration program at INSEAD, which is known as the “World’s Business School.” He finished the program in 2010.

Investors & Funding Rounds

Lorax Capital Partners, Ezdehar & Algebra Ventures

The most recent investors in Dsquares are Lorax Capital Partners, Ezdehar, and Algebra Ventures. 

Before releasing its business-to-consumer (B2C) technology solution, the Lucky Discounts App, the company got strategic funding from Algebra Ventures.

The company’s most recent investment came from a Private Equity round.

With this strategic investment, Dsquares will be able to keep serving businesses and customers in Africa and the Middle East. 

This is because they will be able to get the most exposure and use innovation and technology.

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Main Competitors

One: It offers a unified platform that works with insurance back-end systems to handle payments for both premiums and claims.

TrackTik: It was made for the security industry as a flexible way to keep track of operations from start to finish.


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