April 13, 2024
Flow South Africa

Flow seamlessly connects landlords and tenants by enabling them to manage their entire rental experience within one easy-to-use mobile app.

This has been made possible by incentivizing tenants with up to 20% of their rent back in rewards monthly including discounts on electricity, airtime, entertainment, and more. 

With 80,000+ tenants and 4,000+ landlords onboard since Feb 2019, the market has just reset after the global pandemic. Getting tenants in the door is not the same anymore. 

So Flow has developed a messaging function that gives tenants an easy ability to ask questions and get to know more about the apartment without having to take the risk of going on a physical viewing.

South African property startup Flow, which has developed an app that rewards tenants for good behavior, has raised a ZAR20 million (US$1.47 million) funding round to fuel its growth and add to its service.

And to give you a hint of what we’re developing in the next year, we’ll be putting even more focus on the rental journey from viewings, applications, and leasing — to help both landlords and tenants get the lease signed faster.

Did you know? Having successfully consolidated growth in South Africa, Flow is now launching in Australia. Boasting 90 000 agents and a housing market value of $9 trillion (R142 trillion), Australia offers a latent opportunity for us to change the way that people find places to live and work.

Flow funding

Kalon Venture Partners: The south-african-based venture company invests in technologies that are disrupting their respective industries and have large target addressable markets. Flow passed both these criteria with flying colors and also passed our most important investment criteria, which is having the ‘A’ team. The CEO Clive Butkow said the decision to invest in Flow was strongly motivated by the quality of the entrepreneurs and the proven track record they have. This combined with the tech offering they have built made investing an easy decision. They have invested a total of ZAR10 million in Flow.

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CRE Venture Capital: is a South African-based venture firm among one of the largest investments and partners with visionary entrepreneurs building category-defining tech companies in Africa. They bring the full arsenal of our capital, relationships, and experience to position the teams we work with for outsized success. They have invested a total of ZAR10 million to Flow


Daniel Levy is Co-CEO & Co-Founder of Flow, a Proptech company that goes straight to the source of the largest social platforms in the world – to match people with property. The large volume of qualified leads – is faster and more cost-effective. Ideator to the inventor. A self-starter and a partner. He has built businesses from mere ideas to great success – when the ideas were way ahead of their time.

Gil Sperling is Co-Founder and Co-CEO of Flow, a prop-tech company that goes

straight to the source of the largest social platforms in the world – to match people

with property. Sperling started his career as an engineer and was one of three founding partners of Popimedia, one of Africa’s biggest ad tech and performance marketing

companies – a Facebook Marketing Partner. Popimedia was the largest buyer of

Facebook media inventory in Africa, representing some of the world’s biggest brands

Jonathan Liebmann is a co-founder of Flow, a prop-tech company that is revolutionizing how people rent and live. Liebmann is notorious for being a property disruptor and innovator and is known for pioneering South Africa’s largest urban revival to date in Maboneng.

Through his experience and expertise within the property industry, Liebmann, together with the co-founders of Flow, is revolutionizing the economics of rent with a shared value approach, bringing in behavioral economics to make the entire renting process more affordable, more transparent, and more seamless.

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