Online marketing is essential for businesses in Kenya to reach potential customers, build brand awareness, and grow their sales.
But how much does it cost?
This article will provide insight into the costs associated with online marketing campaigns in Kenya.
We will explore different types of online marketing, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media advertising, as well as discuss ways to reduce costs while still achieving desired results.
What is Online Marketing in Kenya?
Online marketing in Kenya refers to the use of digital channels such as social media, search engines, email and websites for promoting a company’s products or services.
It is an essential tool for businesses looking to reach their target audience through cost-effective means.
Online marketing also allows companies to measure their success through analytics tools that track website traffic and engagement rates.
Cost of Online Marketing in Kenya
Cost of Pay-Per-Click (PPC) Advertising
The cost of pay-per-click advertising in Kenya varies depending on several factors such as the industry, target audience, and competition.
According to TechBehemoths, 26 companies in Kenya provide Pay Per Click services.
KWETU Marketing Agency offers targeted Google advertising services in Kenya with an objective to reach your audience and marketing campaign goals2.
The average cost per click for ad campaigns run on Facebook across ten verticals is around $1.6 – $1.7 per click, ranging from $2.72 for Employment & Job Training sector to just $0.45 for Apparel.
However, this data is not specific to Kenya.
Cost of Social Media Marketing
Like PPC, the cost of social media marketing in Kenya varies depending on how many posts you need per week and how many platforms you manage.
On average, social media management costs in Kenya range from Ksh 10,000 – Ksh 40,000 per month.
For instance, DigiLab Marketing Agency offers social media management costs in Kenya ranging from Ksh 5,000 to Ksh 10,000 for basic monthly package and Ksh 21,750 for standard monthly package.
Akus Digital Solution’s social media marketing charges and costs depend on multiple factors from strategy to industry.
You can choose the right social media package and pricing that best fits your business goals and needs.
Cost of Content Marketing
The cost of content marketing in Kenya varies depending on the type of content marketing services you need.
According to ContentMarketing.co.ke, content marketing in Kenya is a strategy that revolves around content creation and sharing to attract and engage a target audience.
The idea is to create high-quality content so people will share your message with their networks, increasing awareness about your brand or product.
Many content marketing agencies in Kenya offer different pricing packages for their services.
For instance, Sortlist.com lists some of the best content marketing agencies in Kenya that offer different pricing packages for their services.
But, According to Upwork, the rates for top content writers can range from as low as $15 dollars an hour to as high as $80, though most fall in the $30-50 range.
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
This should give you an idea of how much creating content will cost you.
Cost of Email Marketing
According to EmailVendorSelection.com, if you manage your email campaigns yourself, you can spend between $0 – $99 with a list of 5,000 email contacts for SMB email marketing software per month.
The price increases with the size of your email list.
For instance, once you exceed 50,000 subscribers, expect to pay around $270.
If you prefer to hire an email marketing agency to handle your campaigns, the average costs typically range from a base price of $300 to $500 per month, with tiered pricing that rises with the monthly email volume or contact list.
What are some popular email marketing software?
There are many email marketing software available in the market. Some of the popular ones are:
- ActiveCampaign
- HubSpot
- Sendinblue
- Klaviyo
- Omnisend
- ClickFunnels
Mailchimp is also a popular email marketing software that has features that most businesses need, without being overly complicated or confusing.
Businesses can schedule campaigns, A/B test copy, and get reports that include open rates, click-through rates, unsubscribe rates, and more1.
Campaigner and ActiveCampaign are also popular email marketing software that give you the highest return on investment (ROI) among marketing channels – $38 for every $1 spent.
Cost of SEO
The average price of SEO services in Kenya is around KSH 30,000, although this amount can vary depending on various factors.
Generally, websites with more competition in their niche will require higher costs for optimization.
For those looking to optimize their website in Kenya, many SEO specialists can assist.
Blueweb Technologies and SEO Consulting Kenya are two examples of such companies.
Further information can be found on their respective websites.
Cost of Influencer Marketing
According to a survey conducted by Klear and published in eMarketer, brands might expect to pay somewhere in the $250 to $750 range for 1,000 engagements.
Influencer marketing has become increasingly popular in Kenya with some businesses investing at least 19% of their marketing budget in influencer marketing in 2020.
For instance, an influencer like Xtian Dela charges Ksh 250,000 to do affiliate marketing with his hashtag #GainwithXtiandela.
How do I find influencers in Kenya?
There are several ways to find influencers in Kenya.
You can use influencer marketing platforms like influence.co, which lists top influencers in Nairobi and Kenya.
You can also use social media platforms like Instagram to find top-ranked influencers by type and influence category in Kenya.
Related: The Ultimate Guide to Influencer Marketing in Kenya
Find the Right Fit
Know your business needs and objectives before choosing a marketing agency or specialist.
This will help you avoid overspending or settling for subpar services that may not yield the desired results.
Additionally, it is critical to do your research and compare prices and services offered by different agencies or specialists.
Consider their experience, expertise, and track record before making a decision.
Remember that cheap does not always mean good value for money.
And investing in online marketing can be game-changing for your business in Kenya.
